1, rats and dogs -
A group of mice to climb the table ready
stolen meat, it alerted the sleeping dog at the table. Mice are discussed with the dogs, said: \, and some suspect that I stole, and then I will become a case of flesh-board. \
in marketing: Do not attempt to defeat their foes, they give you a little interest, you may lose the greater good. -
-
2, frogs and mice -
a frog to watch their neighbors very pleasing to the eye mouse,ugg shoes the total would like to find opportunities and lessons learned it. -
day, the frog to see rats and advised it to the water to play. Mice can not, the frog said, there are ways to ensure its safety, with a rope connecting them, the mouse agreed that a try. Down the water, the frog fully displayed their prowess, it sometimes travel very fast, sometimes swam to the bottom. The mouse to endure very tough battle. Mice eventually filling a belly water inflation of the bubble floating in the water. Air, the kite is flying to find food and found a floating mouse. Pounced on it with respect. Rope attached to the frog also brought up. After eating rats, there is something more to say kite mouth stretched frog. Kite before being eaten, frog regret to say: \
in marketing: competition is a regular, when we took improper means to deal with competitors, perhaps we've already has entered into the failure threshold. -
-
3. White Goose arrest -
white geese congregate to the lake, where many white geese often choose a suitable place in the habitat. Fung Kwong chieftains also arranged a vigil white goose sentry saw someone coming to tweet alarm. Lakes white goose hunters are familiar with the living habits. -
one evening, they wish to light up the torch. Sentry of geese saw the fire, the rattle, cried, hunters and extinguishing the fire. When wild geese fly until frightened, what movement did not, and wild geese drop it safely back to its original rest. -
repeated this three or four times, the wild geese that the sentry's goose is the intention of deceiving them, they have to peck at it this time, hunters torch close to the flock of wild geese. Sentry goose afraid of wild geese peck at it, not then told. Sleep in the flock of wild geese by hunters to capture a web, no one escaped. -
Marketing Implications: any business will face the market test, when the competitors when the first test, enterprises set up an early warning system \reaction. However, after repeated testing, the even enterprises have gradually relaxed their vigilance, resulting in a competition to win. -
-
4. animals to pull carts -
pike, shrimp and swans do not know when the three became good friends, one day, they also found a car on the road, and there were many good things to eat. So, just want to drag the car down from the road, the three guys together to take a heavy burden, they Maozulejin, body blue veins exposed, resorted to his life's effort, but, no matter how they drag ah, ah La, ah push , car or in the old place, and there can not move. It turned out to heaven Swan Shijin mention shrimp move forward one step back after the delay, Barracuda has got me towards the pond, what is right? Anyway, they are to be pitching up. -
in marketing: a business's marketing team can have different people who have the spirit of enterprise and dedication, but if companies can not use them in one place so that their marketing efforts join forces, then, finally complain about who is of no avail. -
-
5. on the Tigers to an order -
an official in Jingzhou, the mountains of the tiger comes out to eat and the livestock. Marked by the people asked the magistrate to remove. The people only had one expulsion under the tiger's order. Jiaoren engraved on a high rock on the left for some reason happened to the tiger Jingzhou, he proud that his orders came into effect. -
Soon, he was transferred to another local official. The people of this place is very strong, very easy to manage. He believes that the rock carving in Jingzhou order as to subdue the ferocious tiger and think that can quell the word to literate people, they drag people to describe the stone in Jingzhou. The results, not only does not govern the place, the official but lost because of government mismanagement. -
Marketing Implications: Many companies are marketing success, they rely on these methods to obtain huge profits. But when a new market in the time before the environment changed, the consumer psychology has changed, the original company's \The revelation here is that each enterprise has its own marketing model, but the time when the market changes, companies should adjust their marketing strategies to adapt to the market, after all, the market is always right. -
-
6. tigers survive -
have a hunter in the mountains to dig a trap, placed a trapper tool, as long as the animal's foot touched it, it will firmly clamping the animal hoof. -
Once, a hapless tiger come out to feed, accidentally stepping on this trapper tool, how the tiger also Zheng Butuo. Tiger caught by hunters will be decapitated to know, how do? Is it for this little paws few inches to up to seven feet of the body discomfort? Not, or escape critical. Tiger angry up desperately to hop prance, torn apart by clamping of the paws, and finally fled. -
in marketing: Each company in the market, the market may fall into the trap, these traps may come from a shortage of funds, organizational chaos, customers abandoned, distributors rebellion, but the companies recognized this trap, whether as the only Like tigers in crisis situations at the cost of the overall preservation of the local have to do? -
-
7. imitate -
a person wants to do a set of furniture, went to the woods, cut down a tree and hands it to sawn wood. When the man saw the tree, the trunk of one resting on a stump, his ride in the trunk; also to the sawing of cracks in hit a wedge, and then saw the ancient Oh for a moment have to pull out a wedge in the fight into a new place. -
a monkey in a tree watching him do it all dry, I thought: the original timber so simple. -
the human stem tired, lie down and nap, the monkey climbed down the tree on the ride, imitating the movements of people from the tree saw, saw them very easy, but, when the monkey to pull out the wedge, the tree a shut, clamping its tail. -
monkeys cried out in pain, it is strongly struggling to Naoxing a man. The last was tied up with rope. -
Marketing Implications: Japanese companies are started by imitating Western products, but they have creative imitation, which contributed to the prosperity of Japanese economy for 30 years. Many of our production of products is imitating European companies, but we are not in imitation of innovation, so now TV, DVD and many other products, core technologies is not in our hands, this monkey's tail was accidentally clipped the tree This shows that imitation is important, but innovation more critical. -
-
8. Medical hump -
have a claim to tyranny hunchback doctor, sign says \
have a hump face value, ask him to heal. He took two boards, do not prescribe to the hump, not to give him medicine, a piece of wood on the body, called the hump lying on top of another piece of wood with pressure in the humpback's body, and then tied with rope tight. Then, they jumped on board to their own, chaos step on something hard. Hunchback he kept calling for help, he did not ignore the results, humpback be Jinong straight, people have \-
Humpback's son and the medical evaluation, the doctors said: \
in marketing: customer needs are diverse, customer preferences are diverse enterprise marketing problem is to find products that solve customer needs and methods, and that such products and methods to meet customer needs, this is successful marketing. Many companies brag about in the ad what the product can solve any problem, when customers buy not see results after using it, to judge but can not find people to tell. -
-
9. ingenious criticism -
Calvin? Coolidge in 1923, boarded the U.S. presidential throne. -
the president to reticent individual known, often people are called \-
Coolidge has a beautiful secretary, who has had a long good, but work was often careless mistakes. One morning, he turned to see the secretary into the office, he said to her: \These words from Coolidge
mouth, just let the Secretary of flattered. Coolidge went on to say: \-
a friend know about this incident, and asked Coolidge: \? He first gives Tu soapy water, why Yeah, just to bitch to people without pain.? -
in marketing: in guiding the work of subordinates, praised more effective than criticism. -
-
10. unrealistic -
There was once a rich man like expensive leather gown and beautiful things. -
day, he would like to show off their wealth, they want to do a value of 1200 silver skin robe. Not so much skin, he went and Tiger discuss their skin to peel, this person did not finish, tiger fled into the mountains on the go. Once, he wanted a table with a rich feast of mutton, and sheep to discuss, to cut their meat. The sheep one by one to hide the depths of the forest. -
this way, the person Mousuan a long time, no robe made of a tiger, there is no way to accomplishing a lamb banquet table. -
in marketing: in marketing, there are many opportunities for cooperation and strategic alliances, but the basic principle is that when you want to search for something and this time must not, and interested persons to discuss things. China's color TV industry \? -
-
11. love to share -
One woman went outside and saw three of the front yard doing the elderly with long white beard, she did not know them. Then said: \-
\
\-
evening when her husband came home, she told her husband what happened. -
\-
\-
\-
one of the old men explained: \-
then there are pointing to another one said: \
Then there are added: \
woman went in and told her husband what was the conversation. -
Her husband was overjoyed: \
woman did not agree and said: \
their daughter in another corner of the house to listen to their conversation. And **** their own proposals, \
husband to his wife, \
woman went out and asked the three old men, \Love got up and walked
house. The other two also went along with him. -
surprised woman asked Wealth and Success: \
old men replied: \there is also Wealth and success \
Marketing Implications: love can melt all the contradictions, love can bring wealth and success. In marketing management, in the same team every manager, every salesman love to do business if so what competitors are able to overcome it? -
-
12. enemies and friends -
Lincoln as U.S. president,christian louboutin shoes his political opponents led an official attitude of discontent. He criticized Lincoln should not attempt to make friends with those people, but should eliminate them. -
\
in marketing: friends and enemies is relative, if one enemy into a friend, not exactly one less enemy? In the sales market, the competition is relative, and if the co-development between the market through the alliance, the enterprises will not only save a lot of sales costs and broad market space will be more. -
-
13. Playing Flute fisherman -
there will Playing Flute
a fisherman, with his beloved Xiao and nets to the sea. He stood on a rock, and blew Xiao come. He wanted music so beautiful, the fish will swim to his own front to. He blew a long time to concentrate even a shadow of the fish are not seen. He angrily to Shaw down, pick up the net, go to the water spread, the results caught many fish. He will net the fish a section of the still to the shore to see the fish jump, the fisherman angrily asked: \ye jump up the. \
Fish said: \
in marketing: Marketing is the use of targeted customers the process of marketing strategy. So choose what kind of target customers as the company's marketing target, and for these customers to choose what kind of marketing strategy is very important. Marketing success as an important reason may be that things do not look in on. -
-
14. couple Apple -
New Year's Day, a former University Club, one guarding the two old women selling baskets of the Big Apple, as the profile for, and asked, few. Seeing the case of a professor, came up with the woman to discuss a few, then went to nearby shops and buy holiday spent in the red ribbon weaving, together with the woman will be a bundle of two apples, then high exclaimed: \Yo! two dollars a pair! \Needless to for a while, all bought up, grateful woman, earned quite good. -
Marketing Implications: This is a successful marketing target market positioning case. The first to distinguish the difference between the number of market segments and choose one or several market segments, these segments for the development of products and develop the marketing mix. The professor of the club for the crowd before the market segmentation can be described as fantastic and the proportion accounted for much of the pairs couple to his sudden inspiration to make it aware of couples who will be the largest Apple needs of the market, while the positioning of their products is Kit Kat, a bundle of two red ribbons, call for the \-
-
15. antelopes and lions -
every morning, an African antelope wakes up, she knew, to be run than the fastest lion in Africa, faster, or else she would be eaten; -
Every morning in Africa a lion wakes up, he would know better than to run the slowest antelope in Africa, but also fast, otherwise he was starved; -
whether you are a lion or a gazelle. When the sun rose, you have to start running ~!!!! -
in marketing: to run up it, in this competitive society, if business stagnant, still immersed in the glorious old inside, then eventually end up or be eaten, or starved to death! - < / p>
-
16. 2 salesman -
It is well known in marketing circles
a parable: two shoe manufacturing companies were sent a clerk to open up the market, a man named Jackson, a strong words well. The same day, two of them came to a Pacific island, the day arrived, they found that local people are all barefoot, no shoes! From the King to the poor, from the monks to the lady, but none of the shoes on that night, Jackson beat the boss to the national headquarters of the telegraph, \Tomorrow back. \
after two years, where people are wearing his shoes. . . . . . . . . . -
in marketing: Many people often complain that difficult to open up new markets, the fact that a new market in front of you, but how do you find it in this market. -
-
17. bright newsboy -
a region, there are two with a newsboy selling newspapers, the two were rivals. -
The first newsboy
very hard every day to peddle his throat very loud, can not be a lot of newspapers sold each day, but also a decreasing trend. -
second newsboy willing to use the brain, in addition to Chapman, he also fixed a number of occasions to go every day, go after a newspaper distributed to everyone, remember it later collect the money again. The more mature the more run local newspaper's also sold more and more, of course, some wear and tear. The first newsboy's also able to sell less and less, and have also had a way out. -
Marketing Implications: -
second in the great practice of the profound meaning of newsboy: -
First, in a fixed area of the same newspaper, the reader client is limited. I bought would not buy him, I first sent to the newspaper, the people who get the newspaper, is certainly not going to buy someone else's newspaper. I mean the first occupation of the market, I made the more his market will become. It rivals the profits and confidence constitute a blow. -
Second, unlike other newspapers, this thing has a complex consumer decision-making process, randomness buy more, generally will not return because of quality problems. It was limited, we also would not give money, no change today, tomorrow will be to. Intellectuals so it was not difficult for a child. -
Third, even if some people read newspaper, reported that no money is given back, it does not matter, there is always a backlog of papers, and secondly he has read the newspaper, certainly do not buy the same. Or their potential customers. The story we will learn a lot about consumers, market share, potential customers, loyal customers and other marketing terms. -
-
18. success or failure of just one dime! -
a job that benefits a lifetime! -
When I pass another rival Chuang narrow to accept battle, I was confident to win the final. Surprisingly, recruitment of general manager did not ask questions, but go with me and another company signing opponents. Only one company from going stops, general manager of the proposed bus to go, and gave each person five cents bade each person to buy their own tickets. -
fare is 4 cents for the lack of change, the bus conductor had developed a close 5 Point No Change habits, I would not ask for a dime should be looking for will always feel open to a dime, too humiliated. Did not think my opponent has zero to the crew are looking for. Attendant contemptuous look like a knife-like cutting my opponent glances, only handed out a dime, my side, and rejoiced to opponents of the \The station, get off, general manager of the shoulder patting opponents: \
Marketing Inspiration: \-
-
19. moose and gas masks! -
a salesman, he is known to sell anything, he has sold to dentists a toothbrush, a baker selling bread. sold to blind a TV. but his friend told him that If you can sell a moose gas masks, you be considered a really good salesman. So, the salesman, travel long distances to the north, there is only one moose live in the forest \
\
\
\crazy, \
when the plant is completed, many toxic emissions from smokestacks billowing out in the near future, moose come and to the Office of the Salesman said, \-
\p>
Moose said: \
\
\
\
in marketing: Some time alone that is able to fulfill the mission, a great salesperson need to create demand and sell to satisfy this demand work. This is up from the tactical to strategic shortcuts ~! -
-
20. pupae and butterflies -
looked beautiful butterfly pupae in the flowers, is the envy, asked: \
Butterfly told him: \
butterfly pupae asked, \
butterfly told him, \
Marketing Implications: This fable is told of a sublimation of the truth about life. Use it to Yi Yu entrepreneurs, is very appropriate. Entrepreneurs to innovate, sometimes had to \Management originator Schumpeter talked about the old saying that the so-called \We have the courage to break the cornerstone of our success to find a new philosophy of development? -
-
21. looking horse -
There was once a scholar to the capital examination. Way, staying at a small shop, Ma set a stake at the door, the dawn, get on the road, the horse has disappeared. Since then, the scholar began to look around horses. -
he was looking for a whole day, not seen to find traces of the horse; next day, he saw far ahead like a horse, but came closer, it was a donkey, he shook his head with disappointment, to continue moving forward. -
the third day, he saw in front of a horse, heart feel pleased but not; this time that my horse had it, but entered a look or a donkey. He has gone, still every day to see a donkey, but he has not ignored the donkey, only to find his horse. Close examination, each day, while the scholar finally died due to exhaustion in horses on the road looking for. -
Marketing Implications: Marketers find customers each day, the most important work done, but every day we are doing this work, should first think about this question: What customers can bring to us? What we need is a customer? How to find customers? Conservative, the lack of contingency thinking marketers will not find their own customers. -
-
22. breakthrough only innovation -
Columbus is the famous 15th century navigator. He experienced hardships finally discovered the New World. -
for his discovery of this great people have given high praise and many honors, but others do not agree that this is not remarkable, it often reveals irony. -
a friends guest house in Columbus, talk and laugh in another matter filed Columbus, Columbus listened, only faint smile, do not argue with you. -
he got up and went to the kitchen, took out one egg say to everyone: \
everyone rushing into mass action, the try, the try, the result failed. -
\-
\-
\suddenly become red. -
in marketing: marketing, innovation and Columbus discovered the New World as a result, people will come out after the other up, but it was not thought of that before,puma shoes no one to break. Therefore, studying marketing, law and innovative ways, and the rest for others to speak, as long as you can move your customer on the line! ! -
-
23. both the consumers experience -
door in heaven, the two met a foreign woman. God so that they were from the state's most happy about his life. -
\-
\American women could also pleased to say. -
God sighed and said, \-
in marketing: the past, many consumers in China's backward deposited consumer awareness so that in case of limited spending power they do not want to choose consumer credit, can only cause sorrow of the Chinese woman. However, the potential demand for a stock of resources, can be guided through the propaganda. Marketers through the creation of new marketing methods to get consumers to tap the potential demand for recognition purposes. -
-
24. perfect toilet -
have a family, living in the road between the town and the town to grow vegetables for a living, rather suffered from lack of fertilizer. -
one day, parents had an idea: \-
bamboo and straw he built a toilet between all who really said it, not from lack of fertilizer to grow vegetables, apples and oranges also grow plump. -
Road, opposite a family, but also to grow vegetables mainly read envy, thinking: \clean, beautiful, generous, luxurious. \
So, he used the good tiles put up, both inside and outside paint on the lime, but also across the toilet more than twice as large. -
completed, he felt very satisfied. -
strange people coming and going across the latrine, the beauty of your toilet lid, no one cares about, and then asked passers-by, before we know because his toilet lid so the United States, too clean, most people thought it was the temple, in urgent The people of course, run the drain, will not run the temple. -
in marketing: marketing is targeted to the work carried out by the customer, if you see the actions taken by competitors, their lack of well-planned arrangements, hastily, though perfect for the work are bound to lead to failure. -
没有评论:
发表评论